We prefer to use the soft sell on our customers. We simply explain the insurance packages and leave them to decide for themselves.
New idioms dictionary. 2014.
soft sell — ➔ sell2 * * * soft sell UK US noun [S] ► MARKETING a way of trying to sell something to someone by persuading them gently that they want or need it: »Advertisers are adopting the soft sell for those who enjoy housework. ► COMMERCE something that… … Financial and business terms
Soft Sell — Advertising and sales practices denoted by subtle language and a non aggressive technique. A soft sell is designed to avoid angering potential customers and pushing them away. Because soft selling is a low pressure sales technique, it may not… … Investment dictionary
soft sell — n. a polite attempt to sell something; a very gentle sales pitch. □ Some people won’t bother listening to a soft sell. You gotta let them know you believe in hat you are selling. □ I tried the soft sell, but that didn’t work … Dictionary of American slang and colloquial expressions
soft sell — not pressuring the customer, showing the product and letting the customer decide, hard sell I like the soft sell guys the ones who let you take a car for a drive and see if you like it … English idioms
soft sell — The use of unobtrusive methods of selling as opposed to those employed in a hard sell Implication, rather than forceful statement and relentless repetition, form the basis of a soft sell … Big dictionary of business and management
soft sell — noun suggestive or persuasive advertising • Hypernyms: ↑advertising, ↑publicizing * * * noun : the use of suggestion or persuasion in selling rather than aggressive pressure compare hard sell * * * a method of advertising or selling that is… … Useful english dictionary
Soft sell — In advertising, a soft sell is an advertisement or campaign that uses a more subtle sales message, in opposition to a hard sell.Theorists have examined the value of repetition for soft sell versus hard sell messages to determine their relative… … Wikipedia
soft sell — noun Date: 1954 the use of suggestion or gentle persuasion in selling rather than aggressive pressure compare hard sell … New Collegiate Dictionary
soft sell — noun A sales technique which is quietly persuasive and subtle; seeking to convince the buyer without being forceful. Ant: hard sell … Wiktionary
soft sell — /sɒft sel/ noun the process of persuading people to buy, by encouraging and not forcing them to do so … Marketing dictionary in english
